• Information is decomposed into a hierarchy of alternatives and criteria
• Information is then synthesized to determine relative ranking of alternatives
• Both qualitative and quantitative information can be compared using informed judgements to derive weights and priorities

Example: Building a New Monument

STATE THE OBJECTIVE: - Select a new monument

DEFINE THE CRITERIA:– Style, Material, Time

PICK THE ALTERNATIVES:– John’s, Amanda’s, Klaus’s, Fiona’s proposal

 

• Where are the money?
• Please be cool, do not ask for the money for a while?